Faculty Members
Professor of Marketing,
Director, Faculty Recruiting, Fellow of Behavioural Economics in Action Research Rotman Faculty Page Google Scholar Personal Website |
Claire TsaiClaire Tsai is Professor of Marketing and a co-founder of the Behavioral Economics in Action Research Cluster at the University of Toronto’s Rotman School of Management. Claire is also Director of Faculty Recruiting at the School. She has worked in financial services in New York, Taipei and Hong Kong. She adopts a behavioural economics approach in studying decision making in areas of financial decisions, food consumption and well-being. She studies overconfidence and how this bias systematically influences judgments and decision making. She also studies the science and economics of happiness, which she terms Hedonomics. Her work appears in leading marketing and psychology journals, including Journal of Consumer Research and Psychological Science. Her work often receives featured coverage in popular media outlets including the Wall Street Journal (Week in Ideas), Time.com, Globe and Mail, CBC News, and Harvard Business Review. Speaking engagements include the Latin American Financial Education Congress and Ontario Securities Commission.
Degrees: PhD, University of Chicago MBA, University of Chicago BBA, National Taiwan University Contact: [email protected] |
Cindy ChanCindy Chan is an Assistant Professor of Marketing, cross-appointed to the Marketing Area at Rotman from the Department of Management at the University of Toronto, Scarborough. Her research focuses on social relationships, examining the role of experiences, emotions, and gifts in shaping relationships and consumer behaviour. Her papers are published in the Journal of Consumer Research and the Journal of Consumer Psychology and have received a Robert Ferber Award from the Journal of Consumer Research and a Best Paper Award from the Journal of Consumer Psychology. Her research findings have been featured in popular press outlets including The New York Times, The Wall Street Journal, NPR, The Globe and Mail, and Scientific American.
Degrees: MS, PhD Marketing, The Wharton School, University of Pennsylvania BA Honors Business Administration, Ivey Business School, University of Western Ontario BA Psychology, Huron University College, University of Western Ontario Contact: [email protected] |
Kristen DukeKristen Duke is an Assistant Professor of Marketing and a research fellow with Behavioural Economics in Action at Rotman at the University of Toronto. Her research investigates how consumers make decisions and experience the outcomes of those decisions—particularly when they involve risk, uncertainty, or complex emotions. Her research has been published in journals such as Journal of Consumer Research, Journal of the Association for Consumer Research, and Organizational Behavior and Human Decision Processes, and has been featured in popular press outlets including Late Night with Seth Meyers, The Wall Street Journal, The New York Times, NPR, Time Magazine, and Harvard Business Review.
Degrees: PhD Marketing, Rady School of Management, University of California San Diego BA Economics and BA Psychology, The College of New Jersey Contact: [email protected] |
Chang-Yuan LeeChang-Yuan Lee is an Assistant Professor of Marketing at the University of Toronto Rotman School of Management. His research investigates consumer financial decision making, informing theories and practices in the marketing areas like behavioral pricing and mental accounting. His papers are published in Psychological Science and the Journal of the Association for Consumer Research.
Degrees: PhD Marketing, Questrom School of Business, Boston University MA Economics, Trinity College of Art and Science, Duke University BBA Finance, School of Management, National Taiwan University Contact: [email protected] |
Graduate Students
Lorenzo CecuttiLorenzo grew up in Italy, lived in Hong Kong and Canada. After graduation, he worked for a marketing research agency assisting multinational FMCG clients. Excited about consumer behaviour and academic research he completed his Master of Philosophy at the Chinese University of Hong Kong (CUHK) and is currently a Ph.D. candidate at the University of Toronto. His research interests include how technology influences cognition, how we choose to allocate cognitive effort, and metacognition.
Degrees: MPhil Marketing, Chinese University of Hong Kong BBA Marketing, Hong Kong University of Science and Technology Contact: [email protected] |
Ying ZengYing Zeng is a doctoral student in behavioral marketing at the University of Toronto Rotman School of Management. Her research focuses on broad topics in consumer judgment and decision making, especially online reviews and competition/coordination. Outside of the lab, Ying enjoys cooking, traveling, pets and naps. Ying was originally from Kunming, Yunnan, China.
Degrees: MA Social Sciences, University of Chicago BS Psychology and BA Economics, Yuanpei College, Peking University Contact: [email protected] |
HyungJin ChoHyungJin’s research interests include, but are not limited to, neuroscience of decision making, decision typology, and choice architecture. Specifically, HyungJin would like to bridge consumer psychology and behavioral neuroscience to understand how different types of decisions act differently.
Degrees: MA, University of Chicago BBA, Korea University Contact: [email protected] |
Daniella TuretskiDaniella is a PhD student in Behavioural Marketing at the Rotman School of Management. Broadly, she is interested in research within the areas of consumer behaviour and behavioural economics, with a particular focus on decisions that involve risk and uncertainty. Through her undergraduate research endeavours, as well as her involvement with BEAR (Behavioural Economics in Action at Rotman), Daniella has worked on projects within the realm of financial decision-making and insurance, cash transfer program design, and the ethics of behavioural interventions. She received her Bachelor of Commerce from the University of Toronto where she specialized in Management, Economics, and Psychology. When not working on her academic pursuits, Daniella can be found perfecting French macarons in the kitchen, listening to a musical’s soundtrack, but more commonly, both at the same time!
Degrees: BComm, Rotman Commerce, University of Toronto Contact: [email protected] |
Minwen YangMinwen is a Ph.D. student in Behavior Marketing at the Rotman School of Management. Her research interests lies in consumer judgment and decision making. More specifically, she's interested in topics related to uncertainty and risk, emotions, well-being, and technology. Outside of lab, Minwen loves to explore new places in the city, learn K-pop dance, try out bakery recipes, and enjoy a random episode of Friends.
Degrees: MA Social Sciences, University of Chicago BS Psychology and BA Economics, Peking University Contact: [email protected] |
Eunha ChoiEunha is a Ph.D. student in Behavior Marketing at the Rotman School of Management. She is navigating her research topics at the intersection of consumer behavior and social psychology, focusing on judgment and decision making, motivation, stereotypes, and preferences. By leveraging academic backgrounds and professional experiences, she hopes to explore how behavioral studies can make practical approaches to solve real-world questions. When Eunha has some free time, she enjoys going out for a cup of coffee with friends, listening to music, and watching a good drama or movie.
Degrees: MA Psychology, New York University BBA, Sogang University Contact: [email protected] |